Strategic partnerships

Become a Founding Strategic Partner of Raed ElBusiness

Partner with one of the fastest-growing Arabic business media platforms helping founders and decision-makers build better companies.

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Why we exist

Raed ElBusiness is not another content creator

We decode how companies grow, why they fail, how they raise investment, and how their leaders make hard decisions.

Every episode is built on real research, real numbers and real operating experience — not recycled theory.

The audience that follows us is not looking for entertainment. They are looking for a better decision to make this week.

We simplify business until it becomes executable.

Business stories

22% of content

A full teardown of one company: the start, the pivotal decision, the outcome.

Business stories22%
Startup analysis16%
AI13%
Investment12%
Economics9%
Leadership8%
Growth8%
Fundraising7%
Technology5%
The founder

Meet Ibrahim Anwar

A civil engineer turned founder, operator and advisor. He has built companies, raised investment and mentored hundreds of founders — and that experience is the raw material behind every episode.

Ibrahim Anwar
15+
Years of operating experience
100+
Startups mentored
50,000+
Learners taught
1M+
Content views
  1. Now

    Founder & CEO of ICCY

    A consulting and coaching platform connecting experts with business owners.

  2. Former CEO of Sabika

    A fintech product for investing in gold online.

  3. Former COO of Ayen

    Led operations and growth at a technology company.

  4. Built multiple startups

    Across education, technology and construction.

  5. Raised investment

    First-hand experience on both sides of the investor table.

  6. Mentored hundreds of startups

    Through accelerators and regional mentoring programs.

  7. Speaker across MENA

    Conferences, universities and entrepreneurship events.

  8. Business consultant & content creator

    50,000+ learners across education platforms and content.

Audience intelligence

Who watches Raed ElBusiness

What matters is not audience size but audience quality: who decides, who holds the budget, and who is already looking for a solution.

Founders

0%

Buy tools and services early and decide fast.

Business owners

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Real budget and final purchasing authority.

Executives

0%

Own departmental and transformation budgets.

Investors

0%

Looking for deal flow and ecosystem partners.

Startup teams

0%

Recommend the tools their company adopts.

SMEs

0%

The largest segment needing financial and tech services.

Age distribution

72% sit in the 25–44 band: the company-building, purchase-deciding years.

  • 18-24: 14%
  • 25-34: 41%
  • 35-44: 31%
  • 45+: 14%

Markets

A strong Egyptian base with accelerating growth in the Gulf and wider MENA.

  • Egypt58%
  • Saudi Arabia21%
  • Rest of MENA21%

Demographic figures are indicative, based on current platform data, and refreshed every season.

Distribution ecosystem

One story becomes a full campaign

Every episode is re-cut for more than ten channels: long-form video, shorts, analytical posts, an audio episode, a newsletter and a community discussion. A partner does not buy one placement — they enter an entire distribution cycle.

One business story
Brand benefit

YouTube

The flagship episode: natural brand integration inside the story itself.

Hover any channel to see how your brand benefits from it.

Performance

Platform performance dashboard

Current platform figures plus the projected growth path for the next ten months. Every partner receives a version of this dashboard scoped to their campaign.

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Across platforms

Growth projection (indicative)

Monthly views (thousands)Subscribers (thousands)
  • M1: 120k views, 2.3k subscribers
  • M2: 180k views, 4.1k subscribers
  • M3: 260k views, 7k subscribers
  • M4: 340k views, 11.5k subscribers
  • M5: 460k views, 18k subscribers
  • M6: 610k views, 27k subscribers
  • M7: 780k views, 40k subscribers
  • M8: 960k views, 58k subscribers
  • M9: 1180k views, 78k subscribers
  • M10: 1420k views, 100k subscribers
Why partner with us

Three reasons this is an investment, not an ad buy

1.5M+
Monthly cross-platform reach

Reach

Reach founders and business decision-makers with budget and buying authority — not a general audience.

6.2%
Average engagement

Trust

Educational storytelling builds real authority. Your brand appears as part of the answer, not an interruption.

38%
Of views after the first 30 days

Longevity

An episode keeps working for months after publishing: search, recommendations and internal sharing.

The vision

Where this is going — and why the timing matters

Partners who join today enter at today's cost and stay inside the story as it scales.

  1. 01

    Today

    A live platform with an active audience across 10+ channels.

  2. 02

    Season One

    52 planned episodes with founding partners on board.

  3. 03

    100K subscribers

    The season-one growth target on YouTube.

  4. 04

    Podcast expansion

    Weekly audio episodes with executive guests.

  5. 05

    Business community

    A paid community for founders and business owners.

  6. 06

    Events

    Live meetups and workshops for partners and audience.

  7. 07

    Academy

    Structured learning tracks built on the same method.

  8. 08

    Arabic business media platform

    The reference destination for Arabic business content.

Packages

Strategic partnership packages

Every package starts with a meeting to understand your objectives, then we build the campaign around them.

Most requested

Founding Partner

From 100,000 EGP
Only five companies

For companies that want to be among the first brands behind Raed ElBusiness.

  • 4 premium episodes
  • 12 shorts
  • Cross-platform campaign
  • Brand integration
  • Community exposure
  • Newsletter
  • Website recognition
  • Performance report
  • Founding Partner badge
Book partnership meeting

Season Partner

From 280,000 EGP
A full season

Sustained presence across an entire season of content and events.

  • 12 episodes
  • 36 shorts
  • Podcast
  • Events
  • Strategy session
  • Premium reporting
  • Priority publishing
Book partnership meeting

Strategic Partner

Custom proposal
Annual partnership

An annual partnership with category exclusivity and a program built around your objectives.

  • Category exclusivity
  • Events
  • Workshops
  • Joint campaigns
  • Consulting
  • Community activation
  • Dedicated account manager
Book partnership meeting
Founding partners

Only six seats for Season One

These seats will carry the logos of the companies that believed in the vision from Season One. Your company could be one of them.

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Ideal partners

The categories our audience actually needs

We don't take every brand. We work with companies that solve a real problem for business owners.

  • AI

    Our audience is already looking for practical AI adoption inside their companies.

  • Fintech

    Payments and collections are an early decision for every startup.

  • B2B SaaS

    A short buying cycle when the recommendation comes from a trusted source.

  • Consulting

    Educational content is the best possible primer for selling expertise.

  • HR tech

    Hiring and retention are among our most-watched topics.

  • Cybersecurity

    Growing companies discover the need late — we explain it early.

  • Cloud

    Infrastructure decisions are made once and last for years.

  • Education

    Our audience is already in a learning mindset.

  • Legal

    Incorporation, contracts and investor agreements come up constantly.

  • Accounting

    Every founder needs a financial system before they need an investor.

  • Investment funds

    Direct access to qualified deal flow.

  • Accelerators

    Our audience is exactly your applicant pipeline.

  • Real estate

    Workspace and property investment are executive decisions.

  • Logistics

    E-commerce and expansion both need a shipping partner.

  • Business services

    Every growing company buys services before it hires.

Partner FAQ

The questions asked before signing

Yes, though we recommend a minimum of four episodes. A single episode fades; repetition across a season builds real brand recall.

Integration is narrative: we tie your product to the real problem inside the story, with a clear mention and dedicated cuts. We do not run disconnected ad reads.

We do not guarantee numbers — that would be dishonest. We guarantee production, distribution across every channel and a full report with actual figures after the campaign.

Yes. You approve your brand messaging and your segments before publishing. The editorial content of the episode remains independent.

Not within the same season for Season Partners, and full category exclusivity is available in the Strategic Partner package.

Yes. Custom campaigns — series, events, workshops or joint reports — are a core part of a strategic partnership.

Let's start

Let's build the future of Arabic business media together.

Send your company details and we will come back within two business days with an initial proposal and a meeting slot.

Partnership form

Partnership objectives

We use your details only to respond to this partnership request.